Darren Michael Prince (born February 6, 1970) is a sports and celebrity agent who grew up in Livingston, New Jersey. Prince started a mail order company selling baseball cards at the age of 14 called Baseball Card City and also traveled around the country doing trade shows. At the age of 20 he sold his company for $1.0M and formed Prince of Cards which became an industry leader in private autograph signings for sports and celebrity memorabilia with athletes and celebrities. In 1995 Prince started a new venture called Prince Marketing Group (PMG) which represented athletes and celebrities for marketing deals consisting of endorsements, licensing, TV, Movie, book deals, autograph signings and appearances. If you ask Prince his biggest and most important accomplishment he would tell you is being a recovering addict having celebrated 10 years sober and is a public recovery advocate and speaker who has appeared on Dr OZ. In 2018 Darren Prince released his memoir, Aiming High. Aiming High quickly became an International best seller in 4 countries and on October 6, 2018 made it to Amazon #1 new release list.