Darren Prince, International Best Selling author of his memoir “Aiming High” is a prominent sports and celebrity agent and global advocate for addiction and recovery. Through his agency, Prince Marketing Group, he represents icons such as Magic Johnson, Hulk Hogan, Ric Flair, Jerry West, Oscar Delahoya, Roy Jones Jr, Chevy Chase, Denise Richards, Carmen Electra and many others as well as the late Smokin’ Joe Frazier, Muhammad Ali and Evel Knievel to name a few.

As a leading authority in this space, his insights have been featured in WSJ, NYT, USA Today, CNN, Fox and Friends, Chris Cuomo, Tucker Carlson and Dr. OZ. From selling his first business at 19 to building a multimillion-dollar sports and entertainment marketing agency, Darren has experience what life is like in the celebrity world. Unfortunately, he also saw the dark reality of addiction through his own personal struggle. With close to 13 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction. He has his own God awakening on July 2, 2008 and believes any belief in a spiritual higher power that anyone can turn their bottom into a new beginning if they have the willingness. 

Through his new cause, he has become a highly sought after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identity and avoid the pitfalls of addiction and working with teens of self esteem and self worth.

Prince started his own 501C3 Aiming High Foundation where 100% of the proceeds provide treatment for this suffering with substance abuse and mental health issues.