Darren Prince, International Best Selling author of his memoir Aiming High, is a prominent sports and celebrity agent and global advocate for addiction/mental health recovery. Through his agency, Prince Marketing Group, he represents icons Magic Johnson, Hulk Hogan, Ric Flair, Jerry West, Dominique Wilkins, Chevy Chase, Charlie Sheen, Denise Richards, Carmen Electra, and many others as well as having worked with the late Smokin’ Joe Frazier, Muhammad Ali and Evel Knievel.

Prince started his 501(c)3 Aiming High Foundation where 100% of the proceeds provide treatment for those suffering. He has become a highly sought-after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identify and avoid the pitfalls of addiction and working with teens on self-esteem and self-worth. He also is a consultant to Banyan Treatment Center which has 15 locations spread across the United States.