Darren Prince, International Best Selling author of his memoir Aiming High, is a prominent sports and celebrity agent and global advocate for addiction/mental health and recovery. Through his agency, Prince Marketing Group, he represents icons Magic Johnson, Larry Bird, Jerry West, Dominique Wilkins, Hulk Hogan, Ric Flair, Chevy Chase, Charlie Sheen, Denise Richards, Carmen Electra, and many others as well as having worked with the late Smokin’ Joe Frazier, Muhammad Ali and Evel Knievel.

Darren / PMG has also worked with Mike Tyson, Evander Holyfield, Shaquille O’Neal, Dennis Rodman, Oscar De La Hoya, Roy Jones Jr, Tom Brady, Pamela Anderson, Vince Neil, Dee Snider and Keith Urban.

PMG is one of the most respected boutique sports and entertainment agencies in the world with over $500M in deals negotiated in its 25 plus years in the industry. Having paired a celebrity with everything from Super Bowl commercials, product endorsement campaigns, keynotes, licensing and branded social media campaigns companies such as Apple, Oracle, Best Buy, Gillette, Hard Rock Casino and hundreds of others have utilized their expertise to find the perfect celebrity to fit their initiative, product or service. 

As a leading authority in this space, Prince’s insights have been featured in WSJ, NYT, USA Today, CNN, Fox and Friends, Chris Cuomo, Tucker Carlson, “On Purpose” podcast with Jay Shetty, Extra TV, Dr. OZ and many other top media outlets. Darren has experienced what life is like in the celebrity world but also seen the dark reality of addiction through his own personal struggle with opiates. With over 14 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction and mental health struggles. He had a God awakening on July 2, 2008, and believes in a spiritual higher power and that anyone can turn their bottom into a new beginning.

Prince started his 501(c)3 Aiming High Foundation where 100% of the proceeds provide treatment for those suffering. He has become a highly sought-after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identify and avoid the pitfalls of addiction and working with teens on self-esteem and self-worth. He also is a consultant to Banyan Treatment Center which has 15 locations spread across the United States. Prince is on the commercial advisory board of Bridge Therapeutics, a revolutionary opiate detox drug. With anticipation of FDA approval in making its way to the medical industry in 2024. A life saving detox drug treating addicts for pain management and transitioning them to an opiate free lifestyle.