Rock Bottom at the Top

Aiming High is the astonishing story of sports and celebrity agent Darren Prince, who battled addiction while representing some of the most iconic figures in the world. After a drug overdose, many demoralizing nights, and mornings where he couldn’t get out of bed without a prescription in hand, Darren hit rock bottom at the top–and in the process discovered the true meaning of success.

Foreword by Earvin “Magic” Johnson

Darren and I have worked together for 23 years. During that time, he has worked 24/7, negotiating memorabilia signings, speaking engagements, appearances, and other services. It’s an honor to write the foreword for his book.

Transitioning from being a renowned athlete to a successful businessman was not easy, and I like working with people who are trustworthy, motivated, and efficient. Darren was all of the above. After the second time working together for one of my signings, Darren told me that his parents were downstairs in the hotel lobby and asked if they could join us. Meeting Darren’s parents helped me realize how important family was to him. His business wasn’t about making money; it was about building relationships and growing extended family. He made me a part of his family, and he became a part of mine.

Two years later, Darren shared his dream to become an agent and start Prince Marketing Group. He was young, but he had a plan and he knew what he wanted to do in life. I wanted Darren to be more than successful, so I continued to work with him as his client. Over the next few years, I watched as he worked with some of the biggest stars in sports and entertainment, such as Smokin’ Joe Frazier, Muhammad Ali, Pamela Anderson, Chevy Chase, Larry Bird, Dennis Rodman, Hulk Hogan, and many, many others.

As good friends, in 2006 Darren talked to me about very challenging times that he was undergoing, the most challenging being an opioid addict. “Earvin,” he said, “I can’t get out of bed in the morning or function during the day without painkillers. It’s taken over my life. Talking, traveling, working out, eating; I can’t do anything without the pills. I can’t stop.”

Nothing was bigger than the painkillers that he was addicted to, which were slowly taking his life. I had seen too many lives destroyed from addiction and knew he needed to get his life in order. It took some time for Darren to reach complete sobriety. After almost nearly losing his life to opioids, Darren overcame the addiction and built a greater life through his recovery. Through sobriety, he has continued to expand his business, and he is using his testimony to help others fight their addiction. Amidst all the tragedy that has resulted from this opioid epidemic, Darren has the courage and support to share his story and inspire thousands of people in this book. Darren is a survivor!

Today, Darren doesn’t just represent the biggest stars; he has become a star in his own right in the world of recovery. He speaks in schools all over the country, and he is dedicated to Turning Point, where he was awarded the Lifetime Achievement Award at their recent gala. Darren has appeared on Dr. Oz and other national media to share his message on recovery. Recently, he began working with the White House Commission on Combating the Opioid Crisis, where he plans to educate youth on how they can build self-worth and faith so they don’t go down the same road he did.

Over the years, I have watched Darren Prince grow in his business, tackle his addiction, and now lead a life of spirituality and inspiration. I am extremely proud of the man he has become, and I am honored to be a part of Darren’s family. I hope his book inspires you to overcome any battles you may be fighting and to be a light unto others.

– Earvin “Magic” Johnson

Buy Aiming High

You can buy the book at any of the major outlets listed below, simply click the icon. For information on purchasing large quantities, please email ssimon@princemarketinggroup.com . For media inquiries, please view the media section at the bottom of this page.