About Darren

Darren Prince is a prominent sports and celebrity agent and global advocate for addiction and recovery. Through his agency, Prince Marketing Group, he represents icons such as Magic Johnson, Hulk Hogan, Charlie Sheen, Dennis Rodman and the late Joe Frazier and Muhammad Ali to name a few.

As a leading authority in this space, his insights have been featured in WSJ, NYT, USA Today, CNN and Dr. OZ. From selling his first business at 19 to building a multimillion-dollar talent agency, Darren has experience what life is like in the celebrity world. Unfortunately, he also saw the dark reality of addiction through his own personal struggle. After over 11 years of sobriety, it’s now Darren’s mission to help others avoid and break free from addiction.

Through his new cause, he has become a sought after speaker on addiction recovery and mental health. He specializes in helping high functioning addicts and at-risk executives to identity and avoid the pitfalls of addiction and working with teens of self esteem and self worth.

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